Branding a contemporary art exhibition for an award-winning Asian American artist
O V E R V I E W
Xu Bing: Word Alchemy at Asia Society Texas assembles more than 50 of Xu Bing’s most important woodcut prints, videos, drawings, installations, and other ephemera representing almost 50 years of the artist’s creative output. Word Alchemy is the most comprehensive exhibition on this theme so far, and around one-third of the objects in the exhibition are being shown in the U.S. for the first time.
Xu Bing: Word Alchemy is first exhibition that I had the privilege of branding: wordmark, wall banners, directional signs, exhibiiton labels and digital assets.
Outdoor Banner (29.5 ft x 11.5 ft)
S E R V I C E S
Brand Design
Print Design
Artist Xu Bing Studio
Co-curated Susan L. Beningson, Independent Curator, Owen Duffy, Nancy C. Allen Curator / Director of Exhibitions, Rebecca Becerra, Exhibitions Manager and Registrar
Designer Winnie Lam
Printer Ryan Callahan
T E A M
Wall labels and signage
I collaborated with the Art Directors to develop typography system for formatting labels.
P R E V I O U S
N E X T
2 wall labels, 50+ exhibition labels, and 2 directional boards
Digital assets
I developed carousel slide, e-signature and web banner to promote the exhibition on their website.
